After Sunday night’s Dragon’s Den Sásta sausages have become a well known name in Irish households but where did it all begin for John Paul O’Connor?

Seven years ago John-Paul O’Connor was just another victim of the economic crash. But he was not willing to accept his fate and began reforming it when he created Sásta Sausages. After the collapse of the construction industry John Paul O’Connor, a former construction worker, began making sausages and white pudding. He utilised the skills he had developed almost 40 years earlier working in sausage production plants in London to manufacture his own unique pork products.

O’Connor and his wife,Kathleen, founded the Sásta Sausage and Pudding Company in 2012. John Paul’s talents became apparent as he collected many awards over the following months, using his own specialised recipes. O’ Connor used locally sourced ingredients from Cromane to create his award winning products.

One of the company’s greatest achivevements was winning the Fins Goustiers award in 2014 for their white pudding, an impressive feat with these being the European championships for artisan butchers. You can often find John Paul and his award winning “Sásta Sausages” at Tralee Farmers Market on Saturdays from 10am to 2:30pm. Here are some tweets promoting the Sásta brand;